iON's Taxi

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Privacy Policy
Effective Date: 20/08/2025, 15:00:25

Introduction & Organizational Info:
We, at ion’s Taxi, are dedicated to serving our customers and contacts to the best of our abilities. Part of our commitment involves the responsible management of personal information collected through our website bookthistaxi.com, and any related interactions.

Our website’s primary goal is to provide information about the Taxi services we offer and make it easy for users to contact our business organisation. This includes clearly outlining the services and providing various contact options for users to get more information or engage with the business.

Our primary goals in processing this information include:
Enhancing the user experience on our platform by understanding customer needs and preferences.
Providing timely support and responding to inquiries or service requests.
Improving our products and services to meet the evolving demands of our users.
Conducting necessary business operations, such as billing and account management.
Compliance with Legal Obligations, i.e. – Bookings Record Keeping required by Brentwood Licensing.

It is our policy to process personal information with the utmost respect for privacy and security. We adhere to all relevant regulations and guidelines to ensure that the data we handle is protected against unauthorized access, disclosure, alteration, and destruction. Our practices are designed to safeguard the confidentiality and integrity of your personal information, while enabling us to deliver the services you trust us with.

We do not have a designated Data Protection Officer (DPO) but remain fully committed to addressing your privacy concerns. Should you have any questions or require further information about how we manage personal information, please feel free to contact us at bookthistaxi@gmail.com or +441615203031.

Your privacy is our priority. We are committed to processing your personal information transparently and with your safety in mind. This commitment extends to our collaboration with third-party services that may process personal information on our behalf, such as in the case of taking bookings, processing payments and sending invoices. Rest assured, all activities are conducted in strict compliance with applicable privacy laws.

Scope and Application:
Our privacy policy is designed to protect the personal information of all our stakeholders, including website visitors, registered users, and customers. Whether you are just browsing our website bookthistaxi.com, using our services as a registered user, or engaging with us as a valued customer, we ensure that your personal data is processed with the highest standards of privacy and security. This policy outlines our practices and your rights related to personal information.

Data Collection and Processing:
Our commitment to transparency and data protection extends to how we collect and use your personal information. We gather personal data through various interactions, including but not limited to, when you utilize our services or products such as Taxi service, bookings, or directly provide information to us.
As a Private Hire Vehicle Operator, we have a duty under data protection legislation to protect the information we record. The Information Commissioner’s Office provides comprehensive on-line guidance on registering as a data controller and how to meet their obligations (6.1.4. Brentwood Hackney Carriage and Private Hire Licensing Policy).
We will only retain the mentioned data for the minimum term required of twelve months, then we will securely delete it.
We record the Data requested by Brentwood Licensing:
(6.7.) Record Keeping
(6.7.1.) Operators must record the following information for each booking:

  • the name of the passenger
  • the time of the request
  • the pick-up point
  • the destination
  • the name of the driver
  • the driver’s licence number
  • the vehicle registration number of the vehicle
  • the name of any individual that responded to the booking request
  • the name of any individual that dispatched the vehicle
    (6.7.2.) Records must be retained for a minimum of twelve months.

Bookings and journeys: Operators are required by law to keep records of bookings and journeys, to facilitate investigations and for public safety reasons.
Call recordings and web chat transcripts: These are to be kept for six months after the call. or web chat.

Being a data controller means that we are responsible for making the decisions about how and why we handle that personal information. A data controller can be an individual (i.e. a sole trader) or an organisation/business of any size.
In the context of private hire services, “personal information” includes:

  • records about our customers, for example – names, phone numbers;
  • photographs, accessibility/mobility information, collection and destination addresses, booking information such as date and time, payment card or smartphone data, lost property, and complaints.
    Private hire operator regulations now require records of bookings, complaints and lost property, as well as driver and vehicle records, to be kept for 12 months.

Information collected when you make an online purchase through our website:
When you make a purchase or attempt to make a purchase through the Site, SumUp collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. Only the relevant information to process the taxi booking is passed to iON’s Taxi, such as: your name, pick-up and drop-off address, email address, phone number, and any other information you enter in the Notes box during checkout. iON’s Taxi do not collect any payment information (including credit card numbers).

iON’s Taxi (collectively “Merchant Store Name”, “we” and “us”, “data controller”) respect your privacy. We ensure that your privacy is protected when using our website or when placing online orders with us. SumUp is our partner for online taxi booking and customer payment processing. SumUp Payments Limited is authorised by the Financial Conduct Authority in the UK under the Electronic Money Regulations 2011 (register number 900700) for the issuing of electronic money and provision of payment services. More about SumUp Privacy Policy here (https://www.sumup.com/en-gb/privacy-policy-overview).

iON’s Taxi provides you with taxi and private hire bookings and is the data controller of the personal data that you provide when you book a taxi with us.
The Data Protection responsible for iON’s Taxi can be contacted via contact form that can be found in Contact Us page.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://ions-taxi.sumupstore.com or https://www.sumupbookings.com/ions-taxi (the “Site”).

The following list details the types of personal information we may process:

  • First and Last Name
  • Date of birth
  • National identification numbers (e.g., Social Security Number, Passport ID)
  • Email address and/or Phone number
  • Address and City
  • Payment Information (e.g Credit Card Number, Bank Details)
  • Biometrics (e.g., fingerprints, face scans, voice recognition)
  • Device ID
  • IP Address
  • Browser Information and Language
  • Payment method and history
  • Purchase history
  • Health Data
  • Interaction logs (e.g., clicks, time spent on pages)
  • Browsing history
  • IP-based approximate location
  • Real-time location (e.g., GPS)
  • Browser Fingerprint
  • Operating system and version
    Please note, that we only process information that is essential for delivering our services, complying with legal obligations, or enhancing your user experience. Your privacy is paramount, and we are dedicated to handling your personal information responsibly and in accordance with all applicable laws.

At ion’s Taxi, we believe in using personal information responsibly and ethically. The data we collect serves multiple purposes, all aimed at enhancing the services we offer and ensuring the highest level of satisfaction among our users, customers, and employees. Here are the key ways in which we use the personal information collected:

  • Authentication and Security
  • Customizing and adapting user experience
  • Compliance with Legal Obligations
  • Research and Development
  • Customer Support
  • Fraud Prevention and Risk Management
  • Payment Processing
  • User Engagement and Retention
  • Improving Public Health
  • User Feedback and Satisfaction
  • Tag Management
  • Providing access to exclusive content
  • Processing transactions
  • Displaying Videos
  • Marketing and Advertising
  • Analytics and Performance Tracking
  • Communication Efforts
  • Content Delivery
    Your privacy is our priority. We process your personal information transparently and in accordance with your preferences and applicable privacy laws. We are committed to ensuring that your data is used solely for the purposes for which it was collected and in ways that you have authorized.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what and which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

Cookies and Tracking Technologies:
At ion’s Taxi, we value your privacy and are committed to being transparent about our use of cookies and other tracking technologies on our website bookthistaxi.com. These technologies play a crucial role in ensuring the smooth operation of our digital platforms, enhancing your user experience, and providing insights that help us improve.

Understanding Cookies and Tracking Technologies:
Cookies are small data files placed on your device that enable us to remember your preferences and collect information about your website usage. Tracking technologies, such as web beacons and pixel tags, help us understand how you interact with our site and which pages you visit.

How We Use These Technologies:
Essential Cookies: Necessary for the website’s functionality, such as authentication and security. They do not require consent.

Performance and Analytics Cookies: These collect information about how visitors use our website, which pages are visited most frequently, and if error messages are received from web pages. These cookies help us improve our website.

Functional Cookies: Enable the website to provide enhanced functionality and personalization, like remembering your preferences.

Advertising and Targeting Cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign.

Your Choices and Consent:
Upon your first visit, our website will present you with a cookie consent banner, where you can:

  • Accept All Cookies: Consent to the use of all cookies and tracking technologies.
  • Reject Non-Essential Cookies: Only essential cookies will be used to provide you with necessary website functions.
  • Customize Your Preferences: Choose which categories of cookies you wish to allow.

Changes to Our Cookie Use:
We may update our use of cookies and tracking technologies to improve our services or comply with legal requirements. We will notify you of any significant changes and seek your consent where necessary.

For more detailed information about the cookies we use, their purposes, and how you can manage your preferences, please visit our detailed Cookie Policy https://bookthistaxi.com/cookie-policy/.

Should you have any questions or concerns about our use of cookies and tracking technologies, please do not hesitate to contact us at bookthistaxi@gmail.com or +441615203031. Your privacy and the integrity of your personal data are of utmost importance to us.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through and with the Site (including processing your payment information, arrangements for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    We are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Data Storage and Protection:
We follow the ICO’s advice on data protection:

  • regularly review the length of time we keep personal information;
  • securely delete or destroy information that is no longer needed; and
  • update or securely delete information if it goes out of date.

Data Storage:
We use private secure data storage, and your Personal information is protected against cyberattacks using server security best practices, a secure server firewall, antivirus software, and intrusion detection systems. This type of hosting provides dedicated resources to a single user or organisation, providing greater security and control than shared hosting.
For services that require international data transfer, we ensure that such transfers comply with all applicable laws and maintain data protection standards equivalent to those in our primary location.
Data Hosting Partners: We partner with reputable data hosting providers committed to using state-of-the-art security measures. These partners are selected based on their adherence to stringent data protection standards.

Data Protection Measures:

  • Encryption: To protect data during transfer and at rest, we employ robust encryption technologies.
  • Access Control: Access to personal information is strictly limited to authorized personnel who have a legitimate business need to access the data. We enforce strict access controls and regularly review permissions.
  • Security Audits and Monitoring: Regular security audits are conducted to identify and remediate potential vulnerabilities. We also monitor our systems for unusual activities to prevent unauthorized access.

Data Sharing and Disclosure:
At ion’s Taxi, we are committed to safeguarding your personal information and ensuring it is treated with the utmost respect. This commitment extends to how we handle the sharing and disclosure of your data. Below we outline our practices in this area.

  • Sharing Personal Information:
    Third-Party Service Providers: We may share your information with third-party service providers who perform services on our behalf. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged to keep your information confidential. These partners are prohibited from using your personal information for any purpose other than to provide these services to ion’s Taxi, and they are required to maintain the confidentiality of your information.
  • Data Processing Agreements:
    When we share your data with third-party service providers, we do so under the protection of Data Processing Agreements (DPAs) that ensure your information is managed in accordance with GDPR and other relevant data protection laws. These agreements mandate that third parties implement adequate technical and organizational measures to ensure the security of your data.
    We share your Personal Information with third parties to allow us to use your Personal Information, as described above. For example, we use SumUp to power our online store. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here(https://policies.google.com/privacy). You can also opt-out of Google Analytics here (https://tools.google.com/dlpage/gaoptout).

We may share information with service providers under contract who help with parts of our business operations. Our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own or any additional benefit.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant and/or other lawful request for information we receive, or to otherwise protect our rights.

Other requests to disclose personal information:
We may receive requests from other individual or organisations asking for personal information about someone else (often known as a ‘third party request’);
In the case of a third party asking for someone else’s information, then there are only a limited number of circumstances in which we should provide this. These could include:

  • requests from the police or other law enforcement bodies;
  • requests from legal representatives of customers or employees;
  • requests from insurers or loss adjusters;
  • requests from other regulators or government agencies;
  • where there is a court order or other legal obligation.
    We do not provide information about our customers’ journeys in response to casual enquiries from another person. This applies whether or not those people are personally known to you, or whether they indicate they have a personal connection to the person they’re asking about. They must also provide us in writing with a valid reason for asking for the information. We always verify the identity of the person making the request on each occasion and take care not to disclose personal information about other people not covered by the request.

The controller is responsible for responding to these requests in accordance with the law. Police or other law enforcement agencies should produce a standard template request form, setting out the reasons why the disclosure is required. Alternatively, a signed statement may be accepted. All requests should only be accepted where they are in writing and specify the reasons why disclosure is required.

Transferring Information Internationally:
We may transfer information collected about you to third parties acting on our behalf that may be located in countries outside of the European Economic Area (“EEA”) or countries deemed by the European Commission to have satisfactory data protection. These other countries may not offer the same level of protection for the information collected about you, although we will at all times continue to collect, store and use your information in accordance with this Privacy Policy and the applicable data protection legislation. We will ensure we share data only with those organizations that satisfy an adequate level of data protection in line with applicable data protection legislation and that satisfactory contractual agreements are in place with any such parties.

Transparency and Control:
We believe in transparency and providing you with control over your personal information. You will always be informed about any significant changes to our sharing practices, and where applicable, you will have the option to consent to such changes.
Your trust is important to us, and we strive to ensure that your personal information is disclosed only in accordance with this policy and when there is a justified reason to do so. For any queries or concerns about how we share and disclose personal information, please reach out to us at bookthistaxi@gmail.com or +441615203031.

User Rights and Choices:
At ion’s Taxi, we recognize and respect your rights regarding your personal information, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are committed to ensuring you can exercise your rights effectively. Below is an overview of your rights and how you can exercise them.
If GDPR is applicable to you, you have the right to access personal information we hold about you and to ask that your personal information be amended, updated, or deleted, you have the right to ask for the ceasing of processing of your data, object to profiling activities and solely automated processing, request that we restrict the processing of your personal data, and/or request that your data be transferred to a third party (data portability) under certain circumstances. If you would like to exercise this right, please contact us through the contact information, at bookthistaxi@gmail.com or +441615203031.

Your Rights:

  • Right of Access (Article 15 GDPR): You have the right to request access to the personal information we hold about you and to obtain information about how we process it.
  • Right to Rectification (Article 16 GDPR): If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction or completion.
  • Right to Erasure (‘Right to be Forgotten’) (Article 17 GDPR): You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, among other circumstances.
  • Right to Restriction of Processing (Article 18 GDPR): You have the right to request that we restrict the processing of your personal information under certain conditions.
  • Right to Data Portability (Article 20 GDPR): You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
  • Right to Object (Article 21 GDPR): You have the right to object to the processing of your personal information, under certain conditions, including processing for direct marketing.
  • Right to Withdraw Consent (Article 7(3) GDPR): Where the processing of your personal information is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
  • Right to Lodge a Complaint (Article 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

Exercising Your Rights:
To exercise any of these rights, please contact us at bookthistaxi@gmail.com or at bookthistaxi@gmail.com or +441615203031. We will respond to your request in accordance with applicable data protection laws and within the timeframes stipulated by those laws. Please note, in some cases, we may need to verify your identity as part of the process to ensure the security of your personal information.
We are committed to facilitating the exercise of your rights and to ensuring you have full control over your personal information. If you have any questions or concerns about how your personal information is handled, please do not hesitate to get in touch with us.

Children’s Privacy:
At ion’s Taxi, we are committed to protecting the privacy of children who use our services. We recognize the importance of safeguarding the personal information of minors, and we take steps to ensure compliance with applicable laws and regulations in relevant jurisdictions.

Age Requirements:
Our services are not intended for children under the age of 12. We do not knowingly collect personal information from children under this age without verifiable parental consent. If you are under the age of 12, please do not use our services or provide any personal information to us.

Collection and Use of Children’s Information:
If we become aware that we have inadvertently collected personal information from a child under the age of 12 without verifiable parental consent, we will take prompt steps to delete such information from our records. If you believe that we may have collected personal information from a child under the age of 12 without parental consent, please contact us immediately at bookthistaxi@gmail.com, or +441615203031.

Verifiable Parental Consent:
For certain features or services that may be directed towards children, we may obtain verifiable parental consent before collecting, using, or disclosing personal information from a child. Verifiable parental consent may be obtained through methods such as:

  • Providing a consent form to be signed and returned by the child’s parent or guardian.
  • Verifying a parent’s identity through a credit card transaction or other means.

Parental Rights:
Parents or legal guardians of children under the age of 12 have the right to review, update, or delete any personal information collected from their child. To exercise these rights or to request the deletion of a child’s information, please contact us at bookthistaxi@gmail.com, or +441615203031.

You have the right to withdraw your consent to the processing of your data at any time if the processing is based on your consent, and can do so by contacting the DPO at the address provided.
If you would like to exercise any of your rights set out above, you can contact us using the contact data that can be found at the bottom of this page.
You also have a right to lodge a complaint with the relevant data protection authority.
The relevant authority for each country can be found on the European Commission website.

Data retention:
When you place an order through the Site, we will maintain your Order Information for as long as necessary to carry out our services to you or for as long as we are required by relevant laws and Brentwood Council Taxi Licensing office, i.e. twelve months. After this period, your personal data will be deleted.

Data Breach Notification Procedures:
At ion’s Taxi, we understand the importance of protecting your personal information and take proactive measures to safeguard it. In the event of a data breach that poses a risk to your privacy rights and freedoms, we have established clear procedures for promptly identifying, assessing, and mitigating the impact of the breach. Our data breach notification procedures are designed to comply with applicable data protection laws and regulations, including the General Data Protection Regulation (GDPR).

Detection and Assessment:
Internal Monitoring: We employ robust security measures and monitoring systems to detect and respond to potential data breaches promptly.

Assessment of Breach Impact: Upon discovery of a data breach, we will conduct a thorough assessment to determine the nature and scope of the breach, including the types of personal information involved and the potential impact on affected individuals.

Notification Obligations:
Regulatory Authorities: If required by law, we will notify the relevant data protection authorities of the data breach within 30, following the procedures specified by applicable regulations.

Affected Individuals: If a data breach poses a significant risk to your privacy rights and freedoms, we will notify you within 30, providing clear and concise information about the breach, the types of personal information affected, and the steps you can take to protect yourself.

Communication Channels:
Email Notification: We may notify affected individuals via email, using the contact information provided to us, if feasible and appropriate.
Website Notification: We may also post a notification on our website or through other communication channels accessible to affected individuals.

Support and Assistance:
In the event of a data breach, we are committed to providing affected individuals with the support and assistance they need, including guidance on steps they can take to mitigate the potential risks associated with the breach.

Point of Contact: If you have any questions or concerns about a data breach or believe you may have been affected, please contact us immediately at bookthistaxi@gmail.com or +441615203031.

Policy Updates and Changes:
At ion’s Taxi, we are committed to keeping you informed about how we handle your personal information and any changes to our privacy practices. We may update this privacy policy from time to time to reflect changes in legal requirements, industry standards, or our business operations. We want to assure you that any updates will be communicated transparently and in accordance with applicable data protection laws.

Notification of Changes:
Notification Process: In the event of significant changes to our privacy policy that may affect your rights or the way we handle your personal information, we will provide notice through prominent means, such as email, website notifications, or other appropriate channels. We will also indicate the effective date of the updated policy at the top of the document.

Reviewing Changes: We encourage you to review our privacy policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our services after any changes to the policy signifies your acceptance of the updated terms.

Opt-In Consent for Material Changes:
For material changes to our privacy policy that require your consent under applicable data protection laws, such as the General Data Protection Regulation (GDPR), we will seek your explicit opt-in consent before implementing the changes. You will have the opportunity to review the updated policy and provide your consent before any changes take effect.

Contact Us:
If you have any questions or concerns about our privacy policy or any updates to it, please don’t hesitate to contact us at bookthistaxi@gmail.com or +441615203031. We are here to address any inquiries you may have and to ensure that you have the information you need to feel confident about how your personal information is handled. ICO Registration reference: ZB951615